We create
Beauty

About us

Story time

In 2010, Denise and Hossein founded Céleste Originals, initially developing private labels for international retailers with a focus on paper and hygiene goods. Yet, their true passion lay in the dynamic world of cosmetics, from its formula development process to the commercial aspects and creative dynamics.

The essence of Céleste’s team lies in their authenticity and tireless drive to realize projects. Through our years of experience in the cosmetic industry, we’ve built an amazing reliable network of production partners, industry experts, retail chains, quality teams, and logistics professionals. We confidently cover the entire cosmetic process for retailers, brands, and personalities.

Brands

Skin by Ella Rose
Superdrug
Nimya by NikkieTutorials
S'ABLE Labs
Faeves by Céleste
JADÉ Complexions
Sarelly Creativo Lab
TooD Beauty
Sculpted by Aimee
Skinletics
WAR PAINT

Brand mission

Be the world’s leading beauty and wellness incubator. We thrive on constant learning and exploring new territories. Every project we undertake, whether it’s with big-name retailers or rising brands, enhances our diverse expertise. With our focus on creativity and innovation, we’re making our mark on the beauty world, delivering quality products that truly stand out.

cosmetic formulation

The development process

Phase 1

  • Introduction
  • Briefing & moodboard
  • Scope of work
  • Partnership agreement
  • Product strategy

Kick Off

Phase 2

  • Formulation strategy
  • Briefing suppliers
  • Sampling
  • Review and adjustments
  • Final Formula

Formulation

Phase 3

  • Packaging strategy
  • Briefing suppliers
  • Sampling + reviewing
  • Creative text labeling
  • Final packaging

Packaging

Phase 4

  • Start official order
  • Formula production
  • Packaging production
  • Mandatory global testings
  • Logistics

Production

Phase 5

  • Brandbook
  • Content strategy
  • Shoot
  • Content creation
  • Review and adjustments

Content

cosmetic brain storm product development