Whites is a leading beauty and lifestyle retailer in the Kingdom of Saudi Arabia, who inspires guests to look beautiful and feel confident. Whites offers a simplified, intriguing and unique shopping experience through a chain of concept stores having a diverse range of remarkable brands brought exclusively from the global markets.
HOW IT STARTED
Denise met one of the owners of Whites at the famous beauty fair COSMOPROF in Hong Kong many years ago. In the first year of working together, we started developing a small range of wipes and pads. After a few years of business, Hossein flew to Saudi to meet the team and since then we’ve been developing over more than 40 beauty products for Whites!
OUR WORK
The Céleste team presents beauty proposals after which the team of Whites sends us a briefing for the specific requested products. Céleste is responsible for product development and packaging design is always a collaboration.
