CLIENT
WAR PAINT for men
LOCATION
United Kingdom
DISCIPLINE
Product development
WEBSITE
War Paint is on a mission to open up the cosmetic market for men. It is all about helping you feel ready to tackle whatever today brings. Makeup isn’t only for women, and neither is confidence. It’s for everyone that wants it. And if are ready for a men’s brand that speaks to you, looks f**king cool in your bathroom, and stands for something more than just products, War Paint got your back.
HOW IT STARTED
War Paint for Men caught our eye through the famous television show Dragon’s Den and actually we immediately fell in love with Danny, the brand owner and his vision and background story why he started War Paint. Through an industry friend we got in touch with the team and a new partnership was born.
OUR WORK
We were asked to propose a range of skin care essentials to complement the existing make-up range of War Paint. After a few brainstorms and sampling rounds, the first three products were selected: eye cream, moisturizer and night serum. These first three products are developed
