The Netherlands


Product development & Distribution


Nikkie de Jager aka NikkieTutorials is one of the biggest international beauty guru’s, TV host and goodwill ambassador for the United Nations. She launched her own brand Nimya by NikkieTutorials together with Wes van Os in 2021. 


The products for Nimya are always an improved version of Nikkie’s favorites or a product that she is missing in the market. Although she is well-known for her make-up artistry, Nimya chose to start with a range of skincare products. To create a canvas that is hydrated, prepped and taken care of before, during and after make-up application. As exclusive product development partner, Céleste is more than proud to develop formulations and packaging that fit right into the brand identity and values. As part of the partnership, we also take care of the distribution side making sure the Nimya products are also visible on the shelves! 


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