CLIENT
NikkieTutorials
LOCATION
The Netherlands
DISCIPLINE
Product development
CLIENT WEBSITE
NikkieTutorials, one of the biggest beauty guru’s, TV host and goodwill ambassador for the United Nations. A true hardworking world icon that has been working on her own beauty brand, together with her manager Wes for a long time.
HOW IT STARTED
When thinking of a beauty icon that had the potential of a great beauty brand, Nikkie immediately popped onto our list of favorites. It all started in New York, the city of dreams. After a first call, a few meetings, and the mutual –good feeling– we’ve started the NIMYA process together.
OUR WORK
The products for NIMYA were supposed to be an improved version of Nikkie’s favorites or a product that she felt was missing. That was our starting point. Although she is well-known for her make-up artistry, they chose to go for the skincare direction. To create a canvas that is hydrated, prepped and taken care of before, during and after make-up application. Our team worked on product formulation, packaging development, logistics and everything in-between.
