DA is a well-known Dutch drugstore chain. They stand for personal advice, (medical) expertise and they carry a wide range of products suitable for everyone. DA was one of our first customers and still is a highly valued customer. Céleste has developed many products for DA including face masks, nail polish remover pads, wipes, cotton products and they recently (September 2021) launched a premium skincare range!
HOW IT STARTED
We met DA many years ago at the PLMA show in Amsterdam and quickly started with developing their private label product range. After several years, both DA and Céleste wanted to create something more complex, more premium and the idea of a premium skin care line was born!
OUR WORK
For the standard private label products, we received a clear brief. Céleste is responsible for the sourcing and project management. And for the premium skin care we were involved in the formulation stage, the packaging development stage and of course the final stages of the project management cycle.
